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If you’re a fan of burritos and basketball, Chipotle has a promotion for you.
The fast casual Mexican food chain announced Monday, June 2, a new discount that will run during this year’s NBA Finals between the Indiana Pacers and Oklahoma City Thunder.
Here’s how the promotion, called “Chipotle Instant Freeplays,” works:
- Whenever there is a coach’s challenge during the live broadcast of certain games in the 2025 NBA Finals, @chipotletweets will share a post on X for fans to “review.”
- Fans will be challenged to uncover a keyword hidden in the post.
- The first 5,000 fans who text the keyword to 888222 will win a free entrée.
“Having the game come to a halt and watching referees review a play over-and-over again is rarely enjoyable,” said Chris Brandt, President, Chief Brand Officer, in a news release. “We want fans to have fun throughout the game, so we are offering a chance to score free Chipotle during Coach’s Challenge reviews.”
NBA Finals 2025 schedule
Here’s the full schedule for this year’s NBA Finals:
- Game 1: Thursday, June 5; 8:30 p.m. ET
- Game 2: Sunday, June 8; 8 p.m. ET
- Game 3: Wednesday, June 11; 8:30 p.m. ET
- Game 4: Friday, June 13; 8:30 p.m. ET
- Game 5 (if necessary): Monday, June 16; 8:30 p.m. ET
- Game 6 (if necessary): Thursday, June 19; 8:30 p.m. ET
- Game 7 (if necessary): Sunday, June 22; 8 p.m. ET
Chipotle also giving away over $1 million in free food this summer
Chipotle announced in May a new three-month program to give away more than $1 million in free burritos to Chipotle Rewards members this summer.
The program, called “Summer of Extras,” will run June 1 through August 31 and will give Chipotle Rewards members who opt in extra points and exclusive badges for completing up to four milestones per month. Additionally, the program will reward members who complete the milestones sweepstakes entries for a chance to win free burritos for a year and a limited-edition stainless steel gift card.
According to the fast casual restaurant chain, each month during the program, Chipotle Rewards members who have opted into the program can earn the following milestones:
- Milestone One: After the purchase of one entrée, 50 bonus points, five sweepstakes entries and an Extras badge.
- Milestone Two: After the purchase of two more entrées, 100 bonus points, 10 sweepstakes entries and an Extras badge.
- Milestone Three: After the purchase of two more entrées, 200 bonus points, 15 sweepstakes entries and an Extras badge.
- Milestone Four: After the purchase of two more entrées, 300 bonus points, 30 sweepstakes entries and an Extras badge.
Once rewards members opt into “Summer of Extras” in their account, they will unlock the seven-visit streak challenge described above, Chipotle said in a news release, adding that “milestones reset at the beginning of each month, giving guests more opportunities to earn extra benefits, extra points and extra free Chipotle all summer long.”
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
