Uber just announced dedicated account profiles for senior citizens, bringing a streamlined app design and features aimed at older adults. This is part of the pre-existing “family profile” feature that also .
As for these senior accounts, the biggest draw is the design. The company promises “larger text, fewer steps and easy-to-follow screens.” To that end, there are fewer buttons and larger text throughout. This should make it easier for seniors, or anyone with minor eyesight issues, to book rides.
Loved ones and caregivers can book rides on behalf of the account holder. They can also help with stuff like adjusting payment methods and checking in during trips. Family members can track rides in real time or receive text updates upon arrival. In the case of an emergency, the app offers the ability for caregivers to contact the driver.
Frequent destinations, such as the doctor’s office, can be stored for easy access. There are even some unique payment options here, like the ability to accept Medicare Flex.
If older adults don’t have access to a family profile, they can still experience a streamlined version of the app via the platform’s Simple mode. This provides the same interface, with larger text and easier navigation.
Rival Lyft recently introduced a similar suite of features, . However, Lyft’s service will match older riders with cars that are easier to get in and out of, which is something Uber doesn’t seem to be offering at this moment. Senior accounts on Uber are rolling out now throughout the US, with global availability coming at a later date.
