Discount grocery store Lidl is opening new locations in some major cities on the East Coast, the company confirmed this month.
By the end of 2025, the company will have opened stores in cities such as New York, Atlanta and D.C. metro regions, the company told USA TODAY on June 10.
One store the company plans to open will be on July 11 in Newark, Delaware.
Here’s what else Lidl customers need to know about the grocery store’s expansion plans for 2025.
Where has Lidl opened stores so far?
Part of international retailer Lidl, the first United States Lidl store opened in 2017. As a whole, Lidl runs more than 12,000 stores in 31 countries.
By mid-July, Lidl will have opened five new stores on the East Coast this year, the company said.
The list of recent openings includes:
- Brooklyn, New York – Opened Jan. 29
- Paramus, New Jersey – Opened Feb. 12
- Freehold, New Jersey – Opened May 9
- Brooklyn, New York – Opened May 23
The openings come after a rebrand Lidl announced in October. Calling the chain “The Super-EST Market,” Lidl said it has more than 170 stores throughout the East Coast.
According to company executives, Lidl worked with advertising and design agency MONO to launch a new look within the company’s stores. The redesign includes new signs, and video content.
“This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices,” said Michael Chao, Vice President of Marketing at Lidl US, in the October 2024 news release.
Saleen Martin is a reporter on USA TODAY’s NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.
