While most think of Friday the 13th as an unlucky day, Chipotle is hoping to turn it into a lucky day for its customers, especially those with tattoos.
Drawing inspiration from memes about people being “tatted like a Chipotle bag,” Chipotle restaurants across the country will offer a buy-one-get-one deal from 3-4 p.m. local time on Friday, June 13 for all fans who are “tatted like a Chipotle bag.”
The deal is valid for customers with permanent tattoos, temporary tattoos or drawn-on designs, according to the fast casual chain.
Additionally, Chipotle said in a news release it is celebrating its customers with its first-ever collection of temporary tattoo designs. The company will drop a limited-edition collection of 13 temporary tattoos that feature designs inspired by “iconic elements of the brand,” including ingredients, black forks and a “Chipotle is my life” slogan.
“On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle’s takeout bags,” said Stephanie Perdue, Vice President, Brand Marketing, in a news release. “Fans who aren’t ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée.”
At 13 Chipotle restaurants in the U.S., Chipotle will give out temporary flash tattoo sheets with in-restaurant orders placed during the 3-4 p.m. window, while supplies last. These locations include:
- Atlanta: 3424 Piedmont Rd, Atlanta, GA 30305
- Austin: 801 Congress Ave, Austin, TX 78701
- Chicago: 316 N Michigan Ave, Chicago, IL 60601
- Columbus: 1726 N High St, Columbus, OH 43201
- Denver: 1644 E Evans Ave, Denver, CO 80210
- La Jolla: 8657 Villa La Jolla Dr Ste 209, La Jolla, CA 92037
- Las Vegas: 2540 S Decatur Blvd, Las Vegas, NV 89102
- Los Angeles: 301 N Larchmont Blvd, Los Angeles, CA 90004
- Miami: 891 South Miami Ave, Miami, FL 33130
- New York: 864 Broadway, New York, NY 10003
- Portland: 240 SW Yamhill St, Portland, OR 97204
- Philadelphia: 1000 S Broad St, Philadelphia, PA 19146
- San Francisco: 3251 20th Ave, San Francisco, CA 94132
- Scottsdale: 15425 N Scottsdale Rd, Scottsdale, AZ 85254
Chipotle unveils new Adobo Ranch dip
For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch.
According to the company, Adobo Ranch is Chipotle’s first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients.
Chipotle said Adobo Ranch tastes puts a “smoky, spicy twist” on ranch. It contains adobo pepper, sour cream, and herbs and spices.
The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release.
In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac.
Contributing: Saleen Martin, USA TODAY
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
