For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch.
According to the company, Adobo Ranch is Chipotle’s first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients.
The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release.
In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac.
Here’s what to know about Chipotle’s latest release.
What led to the dip’s release?
According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America’s favorite condiment in 2024.
The company said in its news release that ranch is “a cultural phenomenon,” especially among Gen Z.
When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant’s food.
“Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,” Brandt said in a statement to USA TODAY on June 9.
What does the dip taste like?
Chipotle said Adobo Ranch tastes puts a “smoky, spicy twist” on ranch. It contains adobo pepper, sour cream, and herbs and spices.
The company said the sauce will make a good addition to the restaurant’s burritos, bowls, salads, tacos and quesadillas.
In the company’s news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip:
- Dip a quesadilla in Adobo Ranch.
- Dip salt and lime seasoned tortilla chips in Adobo Ranch before taking a bite out of a burrito bowl.
How do I get my free dip or guac?
To take advantage of the free dip or guac offers, Chipotle said:
- For a free side of Adobo Ranch, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17.
- For free guac, new Chipotle Rewards members must sign up in time and make a $5 minimum purchase. The deal expires if it is not used within seven days after it has been issued.
Visit www.chipotle.com/rewards for more information on Chipotle Rewards, or www.chipotle.com/free-guac for information on the free guac deal.
More new dips on the way?
To our inquiry about new dips in the future, they said that they “are always exploring new menu innovations.”
Saleen Martin is a reporter on USA TODAY’s NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.
