Chiefs QB Patrick Mahomes embraces the spotlight ahead of Super Bowl
Kansas City Chiefs QB Patrick Mahomes talks with USA TODAY’s Ralphie Aversa about embracing the spotlight and Doritos’ Super Bowl campaign.
Doritos
For some fans, Super Bowl commercials are as big a part of the experience than the game itself.
This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years, the high-profile opportunity in America’s biggest sporting event has produced some of the most memorable commercials in American history.
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.
Follow along with USA TODAY on Sunday and watch all of the game’s national commercials as they air live:
AD METER 2025: Vote on the best commercials
The NFL’s grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.
Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter!
We’re kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers’ opinions about the game’s most prominent ads since 1989. And we’re excited you’re here to lend a viewpoint about the Super Bowl 59 national block of commercials.
Super Bowl 59 kicks off at 6:30 p.m. ET, with all the entries in USA TODAY Ad Meter playing during the game.
The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.
In the weeks leading up to the game, the cost of a 30-second advertisement was up to about $8 million, the most expensive Super Bowl commercials in history.
Anheuser-Busch elevated Budweiser from a regional to a national spot after getting positive internal feedback on its spot starring yet another Clydesdale.
This time, “First Delivery” highlights a Clydesdale foal who shows his keeper that he’s ready for a chance to join the pack. It is, Norrington says, the 47th Super Bowl ad featuring a Clydesdale.
“We hear from our fans that Super Bowl is just not the same without the iconic Clydesdales,” says Kyle Norrington, Anheuser-Busch’s chief commercial officer. “(First Delivery) reinforces that we’ve been delivering since 1876 and will continue for decades to come.”
– Gabe Lacques
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