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Sports Seriously
NEW YORK — Michael Jordan is joining NBC’s coverage of the NBA when the league returns to the network later this year as “a special contributor,” it was announced Monday at NBC’s Upfront event for advertisers.“Looking forward to seeing you all,” Jordan said in a video message.
The six-time champion’s exact role remains unclear, but Jordan relayed that NBC’s coverage when he led the Chicago Bulls’ dynasty of the 1990s was a huge part of his career.
“I am so excited to see the NBA back on NBC,” said Jordan. “The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project. I’m looking forward to seeing you all when the NBA on NBC launches this October.”
“Michael’s legacy both on and off the court speaks for itself,” said NBC Sports President Rick Cordella. “We’re incredibly proud to have him join our coverage.”
Mike Tirico, NBC Sports’ lead voice who will be the No. 1 NBA announcer for the network at the start of the 2025-26 season, revealed the news among other tidbits about NBC’s plans to welcome the NBA back to its airwaves.It’s clear the network is placing a premium on bringing the league back into its rights portfolio. Later during the Upfront presentation, “Tonight Show” host Jimmy Fallon joked, “Welcome to the NBA Upfront, I mean, NBC Upfront.”In other nostalgia news, the NBA will bring back the theme song “Roundball Rock” by John Tesh.
