How to follow the Amazon’s Alexa event today

It’s sort of out of character for Amazon to be hosting a devices event in February, as opposed to its usual Fall launch. But this morning (February 26) at 10am ET, the company is holding a presentation in New York City. As it’s done in the past, Amazon won’t be livestreaming this event, and you won’t be able to watch Panos Panay and his colleagues present to members of the media. Don’t worry about FOMO, though. Engadget will be attending and liveblogging the event, so if you follow our updates it’ll almost feel like you’re right there with us!

We’ll have commentary and contextualization on the announcements, as well as the in-person vibes and quality of snacks. Our Sam Rutherford will be sharing pictures, too, so you won’t miss a thing. Scroll down to see what we’ve posted so far, and keep this page open all day for the latest updates! I recommend having drinks or snacks handy while you follow along with us.

Live7 updates

Wed, February 26, 2025 at 2:58 PM GMT+1

As a reminder, Amazon won’t be livestreaming this presentation, so you won’t be able to go watch the company’s executives for yourselves. In addition to our liveblog here, you might be able to also get updates from Amazon’s newsroom and social media accounts, if you like. But staying here is probably more fun!
Wed, February 26, 2025 at 2:39 PM GMT+1

Panos Panay holding an Amazon Kindle Colorsoft onstage at a launch event. (Cherlynn Low for Engadget)

We’re expecting to see Amazon’s senior vice president of the devices and services team Panos Panay today. I had a chance to interview Panay for Engadget at the Kindle launch last year, and let’s just say that he oversees a gigantic scope of products. He shared his (and his team’s) approach to making products, balancing the desire to predict a customer’s needs with the philosophy of not overcomplicating things. I’m sure I won’t have this interview in the back of my mind as I watch Amazon launch new products today.

“Let’s not try and reinvent things that people don’t need reinvented.” — Panos Panay

Read more: Panos Panay on launching his first products since moving to Amazon
Wed, February 26, 2025 at 2:21 PM GMT+1

As a refresher, we likely won’t be seeing any new Kindles today, since the company just launched a whole new slate of those late last year. There was the Kindle Colorsoft and the Kindle Scribe 2, as well as a new Kindle Paperwhite and entry-level Kindle. Definitely no chance they show off a new Kindle just months after that October 16 event. Right? Right???
Wed, February 26, 2025 at 1:59 PM GMT+1

We’ll be able to enter Amazon’s event space in NYC at about 9am ET, and will be sure to start adding pictures to this liveblog so you can all feel like you’re here with us. It won’t be the same (unless you can somehow smell and sense from afar) but hey, pictures of snacks provided by mega corporations at their media events are all part of the event coverage experience.
Wed, February 26, 2025 at 1:38 PM GMT+1

Amazon Echo Show 21 (Amazon)

To whet your appetite, here’s our writer Lawrence Bonk’s roundup of what we’ve learned from reports and rumors about what Amazon might announce today. In short, “Alexa is likely to get most of the attention, while new Echo devices may accompany it.”

Read more: Amazon is holding a devices event on February 26, here’s what to expect
Wed, February 26, 2025 at 1:19 PM GMT+1

We don’t know much about what to expect out of today’s event, other than some kind of Alexa update. The company’s been teasing its next-gen Assistant for awhile now, promising that it can conduct more natural conversations and executive more complex tasks than the existing version. It will certainly be a welcome improvement if that happens to be true.
Wed, February 26, 2025 at 1:00 PM GMT+1

Hello everyone and welcome to our liveblog of Amazon’s devices event. We’re so pleased you’re here with us today. The company will be properly kicking things off at 10am ET, and at that time you’ll find our senior reporters Jeff Dunn and Sam Rutherford joining me on this liveblog. Jeff will be bringing you most of the text while Sam will be adding photos to our coverage. I’m helping too, I promise.