Super Bowl LIX is just a couple of weeks away, which means it’s a decent time to be in the market for a new TV. If you’re looking to make a living room upgrade, we’ve picked through Amazon, Best Buy and other retailers to find a few Super Bowl 2025 TV deals that are actually worth your time.
To be candid, most of the discounts below are the result of TVs naturally falling in price around this time of year rather than any Super Bowl-specific sales. Most sets tend to arrive in the spring, drop a little over the summer, get a larger price cut for the holiday season, then gradually become cheaper until they’re discontinued the following year. This pattern is starting to take shape again now, and with the likes of Samsung and LG unveiling their latest TVs for 2025 during CES last month, last year’s models will probably fall even further in the months ahead.
Still, if you want to upgrade today, a handful of well-reviewed TVs from LG, Sony, Samsung and Hisense are back down to the prices we saw around Black Friday — and in some cases, even cheaper. While we at Engadget do not formally review TVs, we’ve scoured reviews from other sites we trust to find the good stuff and picked through price histories to ensure the discounts below are actual deals.
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LG B4 OLED TV (48″) for $600 at Best Buy ($200 off MSRP): This ties the lowest price we’ve seen for the 48-inch LG B4, which is the entry-level model in LG’s 2024 OLED lineup. While it’s not as bright or color-rich as some higher-end alternatives, it still offers the essential perks of any good OLED TV: superb contrast with deep black tones, clear motion, wide viewing angles and the like. It’s also a nice value for gaming, as it has four HDMI 2.1 ports that support refresh rates up to 120Hz. It’s just better off in a darker room, and this particular model is relatively small.
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Hisense U7N QLED TV (65″) for $698 at Amazon ($300 off): Several reviewers we trust say that the U7N delivers better brightness, contrast and HDR performance than most TVs in its price range. It’s built with most of the features expected from pricier LED sets, including quantum-dot color, mini-LED backlighting and a 144Hz refresh rate. It also runs on the handy Google TV platform. Its viewing angles are poor, so it’s not great for watching shows with a large group, and you may need to tinker with settings to get an optimal image. But the 65-inch model should be a strong value at this price, which is only about $20 more than the all-time low we saw briefly around Cyber Monday. Also at Walmart and Best Buy.
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Samsung The Frame 2024 QLED TV (55″) for $868 at Woot ($630 off): This deal from Amazon subsidiary Woot has been live for a few weeks, but it ties the best price to date for the 55-inch version of Samsung’s stylish Frame TV outside of a one-off eBay coupon deal. You’d buy this set for its design above all else: It can’t match the contrast and color volume of other TVs in its price range, as it lacks local dimming altogether, but it’s convincingly built like a framed piece of wall art that can blend in with your home decor. Its matte panel helps it fend off glare in a bright room, and you can display actual artwork onscreen when you’re not watching something. It’s worth noting that Samsung unveiled a new and improved “Frame Pro” TV at CES earlier this month, but we’d expect that to cost more whenever it arrives.
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Hisense U8N QLED TV (65″) for $900 at Amazon ($600 off): The U8N’s picture quality is a broad step-up from the U7N, with better contrast, more vibrant colors and supremely high peak brightness. It still has most of the same drawbacks as the U7N — mediocre viewing angles, minor blooming in a dark room, just decent upscaling of lower-res content — but it should be a worthy upgrade if you have more cash to burn. This is another discount we saw for much of November and December, but it ties the all-time low for the 65-inch variant. Also at Best Buy.
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Samsung S90D QD-OLED TV (55″) for $1,198 at Amazon ($600 off): The S90D stands out for its QD-OLED panel, which mixes the benefits of an OLED display with quantum dots to boost color performance. Most reviews say that it can put out a wider gamut of more vibrant colors and brighter HDR highlights than more traditional OLED TVs like the LG C4. It also has four HDMI 2.1 ports that can play up to 144Hz. It doesn’t support Dolby Vision HDR, however, and Samsung’s Tizen interface can be clunky. The company has also made the aggravating step of using both QD-OLED and more standard WOLED panels within the same product line, but this 55-inch version comes with the superior display in North America. (The 65- and 75-inch models do as well.) This deal is the second-best price we’ve ever seen and about $150 off this variant’s average street price in recent months. Also at Samsung and Best Buy.
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LG C3 OLED TV (65″) for $1,197 at Amazon ($303 off): The LG C3 was released in 2023, but it’s not a huge downgrade from last year’s LG C4, so it’s still worth considering when it’s available for less. The C4 should be slightly better in terms of brightness and color volume, plus it supports refresh rates up to 144Hz rather than 120Hz, though the latter is only really useful for PC gaming. Neither model can quite match the QD-OLED panel on the Samsung S90D, but the C3 will still look excellent if you’re not comparing the two side-by-side and just want to save some cash on a larger premium display. This discount ties the lowest price we’ve tracked outside of a handful of in-store-only and eBay coupon deals.
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Sony Bravia 7 QLED TV (55″) for $1,198 at Amazon ($100 off): The Bravia 7 isn’t as strong of a value as the Hisense U8N, but some reviews suggest that it’s a decent alternative if you’re willing to trade some contrast and peak brightness for a more accurate picture out of the box. Like the Hisense TV, its image washes out when viewed from an angle and it only has two HDMI 2.1 ports for gaming. In general, most people will be happier with a good OLED TV around this price. But if you want a brighter LED TV that looks great right away, this one might be worth a look. This is a new low for the 55-inch model. Also at B&H and Best Buy.
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Sony A95L OLED TV (65″) for $2,498 at eBay via BuyDig ($500 off): The A95L is wildly expensive even with this discount, but many reviewers agree that it’s the best TV on the market if money is no object. It’s another QD-OLED TV like the Samsung S90D, but it’s more color-accurate out of the box and should be better at preserving details in shows that aren’t presented in 4K. It also supports Dolby Vision, unlike Samsung’s TVs, and its Google TV software is generally easier to navigate than Tizen. The only serious drawback is that it’s limited to two HDMI 2.1 ports, which may be annoying for those who own a soundbar and multiple game consoles. This discount from ties the lowest price to date for the 65-inch model; just use the code SAVEBIG20 at checkout. It comes from eBay via BuyDig, which Sony lists as an authorized seller.
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Roku Ultra (2024) for $79 at Amazon ($21 off): Roku’s Ultra set-top box is overkill for most, but it might be worthwhile if you prefer the simplicity of Roku’s interface and need built-in Ethernet and USB ports. It supports just about all the major apps and HDR formats, plus it lets iPhone owners cast video from their phone via AirPlay. Unlike the cheaper Roku Streaming Stick 4K, it also comes with a rechargeable remote that has backlit buttons, built-in voice controls and a lost remote finder. We call it the best Roku player in our guide to the best streaming devices. This deal was available for much of the holiday season, but it ties the latest model’s all-time low. Also at Roku, Walmart and Best Buy.
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